2nd Little Teaser On How To Join A Better Cult

I wonder if other dogs think poodles are members of some weird religious cult

[More: How To Join A Better Cult]

Here’s a quick lesson from the world of Direct Response Marketing that can help you in your quest to:

A. Avoid joining a cult
B. Join a better cult

Mind you, I’m not recommending joining a cult. As a matter of fact I discourage it. But I digress…

Here’s the lesson:

Whenever I recommend to some business owner that they utilize Direct Response marketing methods, their initial response is usually, “But MY business is different,” followed by, “that won’t work in my business because…[insert reason].”

What very rarely happens, is the business owner asking how Direct Response methods might be applied to their business. So it usually takes some explaining to open their eyes to the power of tracked and tested advertising.

What does this have to do with joining a yoga cult, you ask?

Here’s the deal. After doing a whole bunch of research into yoga cults over the last couple of years, I’ve found that most people within yoga cults have the same attitude.

“That could NEVER happen within MY yoga community!”

Or …

“Yes, of course, we’ve seen these charlatans claiming ultra-spirituality in OTHER traditions/schools/styles/… and they are false bearers of dark shadow… but in OUR school of yoga we have the most AMAZING teacher who … ” And so on … and so forth …

i wonder if other dogs think poodles are members of a weird yoga cult
I only hope to enlighten you to the fact that EVERY cult with a leader who claims to be an Avatar (an incarnate divine teacher) says that all the OTHER “Avatars” out there are scam artists. At the very least they say things like, “I have risen to a higher spiritual plane than any of the others…”


Today I’m going to share with you a cool little BBC Documentary. Get yourself settled in with your favourite hot or cold beverage and have a gander:

Oh – before you do – make sure to avoid saying, “But THAT could NEVER happen in MY yoga community.”

Don’t look for differences. Look for similarities.

Oh – share this post and comment below as well. This is about conversation, not proselytism.

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